Video Production - Using Video on Social Media

Video production is a very effective marketing tool in the modern business environment. The contemporary business landscape presents a unique combination of opportunities and challenges and it is important for companies to reposition their strategies to reflect the changing times. Social media has become the next frontier in modern marketing and it is important to tweak your marketing to target these users.

Video Production for Social Media

According to the International Telecommunications Union (ITU), there are over 3.62 billion internet users and most of these are using social platforms. Facebook today boasts 1.71 billion monthly active users (MAUs), Twitter has 328 MAUs (monthly active users) and Instagram has reported over 500 million subscribers while WhatsApp has over 1 billion monthly customers. Of course, there are other popular social media networks including YouTube, LinkedIn, Snapchat and Pinterest among others and they boast billions of users.

Most of the content on these networks is visual and this should be your focus if you are targeting this audience. 82% of Twitter users watch visual content and share the same rapidly. 45% of internet users spend time on Facebook and YouTube watching visuals. These numbers give a strong argument for including a well prepared film in your marketing campaign.

A professional corporate video production will boost visibility for your brand when it is shared, increase conversion, build brand loyalty, enhance ranking on search engine result pages (SERPs) and increase engagement with customers.

Whatever the size of your business, you need to use a professional video production company for the best results. These experts help to fill the gap existing in your company in terms of skills and resources in film making.

Boosting Your Video Production on Social Media

The question then becomes how your company can gain better visibility using this innovative technique. Of course, the competition is most likely using visual content marketing and as such, you need to be more creative with your corporate video production to stay ahead. Here are some ideas:

1. Cross promote on different platforms to build excitement and use teasers before the actual launch.
2. Engage your followers and let them know about what's coming up. Ask for ideas from them and incorporate these in your project.
3. Encourage sharing of content and offer freebies as incentives.
4. Use auto-play on your website or blog to encourage users to continue watching.
5. Add playful subtitles.
6. Use a call to action (CTA) encouraging viewers to like, watch, comment or rate your film.
7. Use influencers to talk about your campaign such as bloggers, traditional media outlets etc.
8. Use opt-in mail to share links to your content with existing customers.
9. List on main search engines.
10. Make sure you appeal to emotions in your story because this is what people love sharing online.

There is no denying that visual content will help you unlock the potential to be found online. By using this tool on social networks, you will reach a larger target market and increase visibility of your brand. This is a marketing strategy that boasts high levels of ROI, which is what every business owner wants. Find an experienced video production company that understands your brand, goals and video needs so you can make a meaningful presence on social media platforms.

Creative Tips for Clickable Video Ads

Video Production For Mobile

As predicted by digital marketing experts, mobile usage surpassed desktop usage to access the internet in 2016 and businesses are taking notice. The shift indicates that more consumers are using their mobile devices to do their research about products and services. Therefore, it makes sense for businesses to want to engage their customers on mobile devices and a powerful way to do this is with engaging and effective video content.

The shift to mobile has come with a shift to video content. Mobile users have been shown to prefer digital video over all other types of content. Thus, it's reasonable to invest in video ads for increased engagement with your customers.

Video Production Tips For Clickable Ads

Many businesses that attempt to produce their own video ads before approaching a professional corporate video production company find out the hard way that there is more to video marketing than meets the eye. They find that they are not getting the return on their investment as expected. Many end up making losses because their videos lack strategy, clear messaging and good production quality.

The following are some video production tips for effective video marketing for mobile:

1. Ensure your logos are large and clear

Everything designed to be viewed on mobile should be large and clear. This is because mobile devices have smaller screens than desktops and laptops. Large and clear logos will increase viewer familiarity with your brand and improve the chances of people recommending your brand to their networks. Small logos are likely to be lost on the smaller screens. Packaging and branding your videos is key.

2. A Call to Action is a must

A call to action (CTA) gives the viewer a clear path to take if they buy your sales pitch. This can be a simple statement, such as 'click now to buy your goods' or "for more information - website address". Not including a call to action is likely to result in dead end users who don't take any action even if they are interested.

3. Mention the brand

It's important to mention the brand in the ad in order to build brand familiarity. This mention may be verbal or visual. It also doesn't matter when in the ad you mention the brand.

4. Use different ad tones

There are different tones you can use in a video marketing. These include funny, dramatic and informational tones. These can be adjusted and interchanged to suit the situation and the audience. It is important to be aware of your customers' expectations and preferences in order to use the most appropriate tone.

5. Align your ads for different screen sizes

Ads will not appear the same on different screen sizes. It is therefore important to align the ads to suit the screen size. Test the ads on different screen sizes in order to align for the greatest efficiency.

6. Don't make a long video

The traditional length for an ad is 15 to 30 seconds. This is the ideal length to pass information to your audience. Your audience is likely to lose concentration with a video that is too long.

7. Limit your ads to 15 seconds

15 seconds appears to be the optimal length for video ads. This is adequate for passing information. Ensure your ads are engaging, interesting and concise. A 15-second ad can lead to a longer version when using social media platforms like Facebook and Instagram.

8. Use auto-start

Not everyone likes ads that auto play. However, they are an effective way of getting through to your target audience. You are likely to get through to your audience with a relevant interactive and visual ad if you make it engaging and concise.

Why Use Videos In Marketing?

When you can deliver a short video to explain something important to your audience that would take more time to explain in print, you're giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It's not seen as easy to do because there are some tools needed and some thought must go into the production of the video. But don't worry, it's not really that difficult to do.

Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and solidify your authority in your niche.

Advances Your Brand's Message and Boosts Brand Awareness

If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand's recognition. It is said that it takes a new person at least seven times seeing your brand before they begin to remember it. That's why even when people don't click on the video and watch it, they'll still get some of the information into their head if it's branded well.

And, if you get the headline right, they might share it, which spreads your message even further.

Understand Your Audience

Video marketing is very effective. But when you create marketing videos, it's important to understand who your audience is, what they want, what they need and how your information solves their problems better than your competition does.

Once you have determined your target audience, narrowed down your subject matter, and you know what message you want to convey to your audience, it's time to create a very targeted video that's a maximum of two to five minutes long. That's about the highest attention span most audiences have. It may not seem a long time, but it gives you a good deal of time to provide value, relevancy and the quick solutions that your audience desires.

Videos Are Easy To Make

The most important aspects of marketing videos is that people can clearly see and hear what's happening. That means lighting and audio are important. Today it's not hard to find an affordable camera. Odds are, the camera on your smartphone is good enough.

Businesses that use videos in their marketing are seeing a huge increase in return on investment. Videos increase conversions, so it makes sense to learn as much as you can about video marketing.